a) Menu (dark pink color) for "The Krystal" - front cover is picture of restaurant, and "Trade Mark Reg. U.S. Pat. Off. The Krystal Co, Chattanooga, Tenn." at bottom of picture. Lower cover : "Good Favorites."
Inside menu listed, including breakfast and sandwiches, including "Krystal Famous Hamburger 12 cents."
Back cover lists "...Convenient Krystal in the following Cities" and lists 4 cities in TN, 5 in Georgia, 1 in Mississippi, 3 in Alabama,1 in Louisiana, and 2 in Florida. This menu is probably from the early 1950s.
b) Article in the business section of the Chattanooga News-Free Press, dated Sunday, October 18, 1992. Headline: "First Krystal Opened 60 Years Ago This Week" with photo of the first Krystal restaurant at Seventh and Cherry Streets (replaced by a larger building in 1952). The restaurant opened on Monday, October 24, 1932, and has grown "into a giant corporation of 257 restaurants." The two founders, Rodolph Blevins Davenport Jr. and Joseph Glenn Sherrill, started the business - perhaps motivated by the Depression - to provide a hamburger, soft drink or coffee for only five cents. The name, Krystal, was thought of by Davenport's wife after she noticed a lawn ornament that resembled a crystal ball. The founders also decided that the name would evoke images of a "crystal clean" restaurant, but decided to call it Krystal for uniqueness.
Mr. Davenport suffered a fatal heart attack at 37 years old; Mr. Sherrill then became president until his death at the age of 56, also of a fatal heart attack.
|Extent of Description||
a) 8.00" x 11.00" (folded size 8.00" x 5.50" )
b) 9.75" x 14.00"