Archive Record

Object Name Handbill
Catalog Number 2015.073.009
Description This is a children's menu from the cafe at the Alamo Plaza Hotel Courts. The Alamo Plaza Hotel Courts were founded in 1929 by E. Lee Torrance in Waco, Texas. The company opened its Chattanooga location in 1952. The motel was located at 3000 South Broad Street, Chattanooga, Tennessee. Before the interstates were built, the motel had a location that served four United States routes- 11, 41, 64, and 72. In 1961 the motel did a renovation project. They added more rooms, a cafe, and also a swimming pool. These improvements did not help the motel attract more visitors though. The location of the motel was a large reason that the venture failed. It was right in the heart of the industrial part of town. The factories surrounding the motel would bleach the smoke they produced and that would blow in the way of the motel and also Chattanooga Creek that is situated right beside the motel was highly polluted by factory waste. During the 1970's and 1980's the motel was a venue for crime. In 1991 the city ordered the motel be vacated because of high crime and unsafe living conditions and then it was torn down in 1996. 3000 South Broad Street is now the location of the Rocky Top Custom Counters.

The menu has two sides, the front is white with purple writing and the back is white with an image of an orange bunny. The front reads, "Alamo Plaza 3000 South Broad Street Chattanooga, Tennessee Kiddie Menu For Children Under Twelve". Everything on the menu ranges in price from $0.10 to $0.75. Each meal selection is named for a nursery rhyme. I.E.- Humpty Dumpty, Little Boy Blue, and Little Miss Muffet. There were drawings of the nursery rhyme characters beside their designated meal. On the back of the menu was a picture of a bunny holding a carrot. It says, "Color Me". The bottom of the page reads, "Hop-Along Bunny Likes Everything Funny".
Date 1952-1970
Extent of Description 5.50" x 8.50"
Accession number 2015.073