Photo Record

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Object Name Negative
Catalog Number 2009.027.031.a-h
Collection Continental Film Productions Collection
Description These negatives are of Double Cola, a soft drink. The Double Cola company was founded in 1922 and headquartered in Chattanooga, Tennessee. It was regionally manufactured, and predominantly distributed east of the Mississippi River. The company was founded by Charles D. Little and Joe S. Foster, and they went into business together to market the product Good Grape. The Double Cola product was developed in 1933. It was followed by other flavors such as; Double Orange, Double Lemon, Double Grape, and Double Dry Ginger Ale. The company hurt some during WWII, due to sugar rationing the drinks were only available in larger bottles, thus they were not a part of the vending machine craze. The company's name became The Double Cola Company in 1953. Diet Double Cola was launched in 1962. The company was bought in 1980 by K.J. International Inc. of London England. The Double Cola company's international sales are not as large as Coke or Pepsi, their presence in South Asia, South America, the Middle East, and consumption in 17 nations comprises their international market.

A few of these image feature model Betty LeVan.

These all appear to be advertising negatives.
a1,2) 6 pack case of Double Cola. a1) was found in a negative envelope, since discarded, that was labeled "Double Cola, Firsts." a2) was found in a negative envelope, since discarded, that was labeled "Double Cola, Seconds."
b1,2)16 oz. Double Cola bottle. b1) was found in a negative envelope, since discarded, that was labeled "Double Cola, Seconds." b2) was found in a negative envelope, since discarded, that was labeled "Double Cola, Firsts."
c1-3) 3 glasses of Double Cola. c1,2) were found in a negative envelope, since discarded, that was labeled "Double Cola, Seconds." c) was found in a negative envelope, since discarded, that was labeled "Double Cola, Firsts."
d1,2) more to enjoy advertisement. Both were found in a negative envelope, since discarded, that was labeled "Double Cola."
e1,2) 16 oz. Double Cola bottle. They were found in a negative sleeve, since discarded, that was labeled "5, Double Cola."
f,g) Two different color transparencies, advertisement; woman sitting on a rock drinking Double Cola. Both were was found in a negative envelope, since discarded, that was labeled "Double Cola."
h1-5) 35mm negative film strips for Double Cola advertising. They were found in an unmarked negative sleeve, since discarded.
Date 1960 circa
Film Size 4.00" x 5.00"
Accession number 2009.027